Dorie Clark, Contributor

We all know marketing has changed dramatically in the past decade, thanks to the rise of social media. But what’s less understood is how that shift impacts the way we sell. “What’s happened is the sales team is getting left behind,” says John Jantsch, author of the new Duct Tape Selling: Think Like a Marketer – Sell Like a Superstar.

http://www.forbes.com/sites/dorieclark/2014/05/06/the-secret-to-sales-think-like-a-marketer/